Hi, I'm Lina!
I'm an Art Director, Designer, and Visual Storyteller based in Hamburg and Munich. With over seven years of experience in Germany’s leading newsrooms, I specialize in crafting visual concepts and designing systems that align storytelling with editorial and product strategy.
I hold a Master’s degree in Design from the Hamburg University of Applied Sciences and a Bachelor of Arts from the National University of Colombia.
At Süddeutsche Zeitung, I lead strategic design initiatives, among them exploring how AI can support design processes. Previously, I spent five years at Der Spiegel, where I led the design of several major investigative projects, including the award-winning “Xinjiang Police Files,” and developed vertical storytelling formats and visual strategies to support the growth of the social media channels.
In 2025, I served on the jury for the Society for News Design Awards (SND46), hosted by the Star Tribune in Minneapolis. Alongside my editorial work, I’ve collaborated with international media brands, NGOs, and cultural institutions on a range of design-driven projects.
My work focuses on bridging design, journalism, and technology through systems that support bold storytelling.
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Awards:
2025 Society for News Design: Bronze Medal for the project "The Rhetorik of Climate Delay"
2025 Society for News Design: Award of Excellence for the projects "The Rhetorik of Climate Delay", "Paris Olympics", "75 Years BRD", "Shaping the Voice"
2025 European Publishing Awards: Winner in the Performance category for “SZ Jahresrückblick” and in the Interactive Story category for “Weltherrschaft, Taylor’s Version”
2023 RedDot Design Award: Art Direction for the Project "Xinjiang Police Files"
2015 DAAD Scholarship for Master Studies
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Selected Clients:
Penguin Random House, Gestalten Verlag, University of Essex, fischerAppelt, Prisa Ediciones, Mare Magazin, DER SPIEGEL, Süddeutsche Zeitung, Dejusticia, Ministry of Culture Colombia, State of Thuringia Germany, Consulate of South Korea Hamburg, Banco de la República Colombia
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Contact:
lina(at)linamoreno.com
© Daniel Jurado