Hi, I'm Lina.
I am an Art Director and Visual Storyteller based in Hamburg and Munich. With over eight years of experience in Germany’s leading newsrooms, I specialize in shaping visual strategy, building design systems, and developing digital storytelling that aligns with editorial and product goals.
At the Süddeutsche Zeitung, I work on both the visible and behind-the-scenes aspects of visual journalism. Beyond my editorial work, I also lead strategic design processes – such as exploring how AI can support design processes, driving collaboration between editorial, product, and marketing teams, and developing visual guidelines that strengthen our brand and journalistic content.
Previously, I spent five years at Der Spiegel, where I led the design of several major investigative projects, including the award-winning »Xinjiang Police Files«, and developed formats that strengthened digital storytelling and grew social media audiences.
I studied Arts and Journalism in my hometown of Medellín before moving to Germany to specialize in Design and Visual Narrative. In 2025, I served on the jury for the Society for News Design Awards (SND46), hosted by the Star Tribune in Minneapolis. Alongside my editorial work, I’ve collaborated with international media brands, NGOs, and cultural institutions on a range of creative projects.
Together with my colleague Thomas Weyres, I co-founded the Meetup Visueller Journalismus & News Design, a space for exchanging ideas, sharing projects, and building a community among visual journalists and creatives across Germany’s media industry.
—
Awards:
2025 Society for News Design: Bronze Medal for the project "The Rhetorik of Climate Delay"
2025 Society for News Design: Award of Excellence for the projects "The Rhetorik of Climate Delay", "Paris Olympics", "75 Years BRD", "Shaping the Voice"
2025 European Publishing Awards: Winner in the Performance category for “SZ Jahresrückblick” and in the Interactive Story category for “Weltherrschaft, Taylor’s Version”
2023 RedDot Design Award: Art Direction for the Project "Xinjiang Police Files"
2015 DAAD Scholarship for Master Studies
—
Selected Clients:
Penguin Random House, Gestalten Verlag, DER SPIEGEL, Süddeutsche Zeitung, Prisa Ediciones, Ministry of Culture Colombia, Banco de la República Colombia, State of Thuringia Germany, University of Essex, fischerAppelt, Mare Magazin, Dejusticia, Consulate of South Korea Hamburg
—
Contact:
lina(at)linamoreno.com
© Daniel Jurado